Crest Whitening Expressions: Last Call For Entries! October 13, 2008
Who among us doesn’t like having white teeth? Besides the British, I mean? Usually stuff that makes you more beautiful (including making your teeth white) just isn’t fun to use — not exactly a hit in the ol’ “flavor” department. Cue Crest Whitening Expressions — a toothpaste that not only whitens by removing surface stains, but actually tastes good in the process. How good? So good that Crest Whitening Expressions enlisted the help of famed chef Emeril Lagasse to help describe the bold new flavors of the toothpaste. BAM!
Now Crest wants you to come up with a catch phrase (à la Emeril) inspired by the Whitening Expressions flavors, and this is the last call for entries. All you have to do is make a 30-second-or-less video of your catch phrase and submit it to their contest on YouTube. The grand prize winner will receive $5,000 in minty-fresh cash, a trip for two to New York city — and get to see their catch phrase used in a Crest TV commercial. Your video should be submitted between now and October 17th; you have to be at least 18; and you have to be a resident of America or Canada to participate. Also, everything you use in your video has to be original material, meaning you can’t use “my one regret in life is that I am not someone else” or copyrighted songs in the creative process. Then, once the finalists have been chosen by the Crest panel, it’ll be up to YOU to vote for your favorite. It’s just that easy.
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